I think most crafters are familiar with the word 'kawaii' as a genre of cutesy japanese craft like amigurumi crochet and hello kitty. It is a japanese word that basically means "cute" and is used extensively by young women. Before I came here I used to pronounce it 'kai-why' but it should be pronounced 'ka-why-ee'. One of the things westerners notice as soon as they arrive is no matter the seriousness of the situation, there is always an opportunity to advertise or warn against it using a cute character.
Don't get caught in the train doors:
There are even more examples in everyday life. Labels:
But, despite being bombarded daily with cuteness (even the spam porn pop-ups I get when downloading things are kawaii manga style), I was still taken aback by the kawaii nature of the bag of salt I bought for dyeing with.